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Tara Framer is a talented senior creative professional with
extensive design, teaching and technical production experience.
She frequently occupies the lead role in the creation of identity
programs, promotions, sales support materials, Web sites, book
interiors, magazine editorial, packaging and presentations and
has served as an adjunct professor at a number of colleges.
A mature and responsible team player with strong copywriting
and design management skills, she has been recognized for her
thorough understanding of and contribution to business strategy
and objectives.
Creative Art Director, Producer & Designer, Tarrytown,
NY 2001-present
Sole proprietor of creative consultancy with a wide variety
of roles and clients, including:
Sr. Producer, Reader's Digest, Pleasantville, NY 2000-2001
Supervised and coordinated efforts of designers, programmers,
writers to create sites and Web-based promotions. Managed
staff of 3. Highlights include:
- Created unique 100-plus page Site Development Plan, site
diagrams and storyboards as basis for a major redesign of
www.readersdigest.com,
a $3 million investment.
- Conceived cost estimates/budget for project that was
basis for "front-end" staffing.
- Developed formalized RFP "kit" which was delivered
to 7 design studios. Recognized as the most thorough and
developed RFP by recipients. Achieved goal: 3 of the 7 accepted
challenge for "audition" work.
Designer, New Media, MemberWorks, Stamford, CT 1999-2000
Established look/feel, site architecture for promotional Web
sites. Managed staff and freelance HTML coders. Accomplishments
include:
- Expanded reach and delivery method of member-based savings
programs by designing easy-to-use Web sites for ValueMax,
Home & Garden Rewards, Leisure Advantage.
- Developed "Back-end report," and other methodologies
which communicated functional programming requirements to
technical team.
- Created online version of Web Design Standards for internal
and design vendor consistency.
- Introduced MW staff to Information Architecture diagrams
while I educated marketing and product management staff
in Web development process through "Web 101" class.
Art Director, Yahoo! (formerly Yoyodyne), Irvington, NY
1996-1998
Worked with Seth Godin of "Permission Marketing"
fame creating promotional online contests and sales support
materials. Clients included: Kodak, StarMedia, Pacific Bell,
Working Assets, Realtor.com, CMP Media and, internally, EZWheels™,
EZVenture™, EZSpree™. Supervised freelance designers;
advised and assisted brand managers with sales materials and
presentations.
- Developed 2-3 variations of Web site designs for each
contest in extremely rapid succession enabling producers
to present options to each client according to schedule.
- Collaborated with Suzette Ruys to establish 1950's "Airstream
Trailer" theme using silver siding and whimsical, colorful
surfaces communicating Yoyodyne's famous fun and funky attitude.
- With lightning speed, created brochures and sales presentation
tools at a low cost to close deals.
Producer/Designer/Editor, White Pine Software,
Nashua, NH 1997-1998
Wrote content, established graphic theme and produced pages
for redesign of corporate Web site. Created banner ads for
new product releases and special offers. Wrote specifications
for continuing Web site, cohesive design themes for all collateral.
Developed graphical user interface for MeetingPoint™
software.
Electronic Prepress Analyst, Reader's Digest, Pleasantville,
NY 1995-1997
Established training program, software installation guidelines,
file exchange systems. Designed and wrote electronic production
guidelines for company-wide distribution and a newsletter
for artists and designers. Created curriculum for specialized
personalization software.
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Designer/Illustrator, The Gap Design Offices, NY,
NY 1994-1996
Apparel and promotional materials for The
Gap and Old Navy stores.
Computer Design Mgr., Macmillan/McGraw-Hill, NY, NY 1990-1993
Established pilot program to move all design and production
onto Macs.
Art Director, Scholastic Software, NY, NY 1988-1990
Responsible for on-screen graphics, packaging, guides, posters,
worksheets. Highlight: "Employee of the Month"
Meeting Producer, Meeting Environments, NY, NY 1987-1988
Highlight: Produced innovative video for Merck, Sharpe &
Dohme featuring fast-talking John Moschitta.
Art Director, Corp. Communications, Chase Manhattan Bank,
NY, NY 1983-1987
Manager and Designer of presentation production. "Right arm"
role to the Commercial Business Segment's Vice President.
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Computer Illustration: Westchester Community College
Macintosh OS, QuarkXPress, Adobe Illustrator, Adobe Photoshop:
Reader's Digest
Desktop Publishing for Designers; Presentation Graphics
on the Macintosh: School of Visual Arts
Introduction to the Macintosh; Introduction to Computer
Graphics: The New School
Promoting Your Work on the Web: Tarrytown-Sleepy Hollow
Arts Council
Adobe GoLive
Adobe Illustrator
Adobe PageMill
Adobe PageMaker
Adobe Photoshop
Adobe Streamline
Allaire HomeSite
BBEdit
GIFMation, GIFBuilder |
HTML (hand-coding)
Interwoven Teamsite
JavaScript (mouse-overs, pop-ups)
Macromedia Dreamweaver
Microsoft FrontPage
Microsoft PowerPoint
Microsoft Word
FileMaker Pro
QuarkXPress |
Undergraduate Studies
AA Degree, LA Pierce College
BA Degree, UC Santa Barbara
Graduate Studies
Media Studies Program: The New School for Social
Research
Clinical Psychology (PhD) Program: Long Island University
Conferences
CHI: Computer Human Interaction Conference 1999
UIE: Building Prototypes to Test Product Usability
Seybold Seminars: Web Color, Information Architecture,
Dreamweaver Workflow
Coursework
Digital Video Production and Final Cut Pro:
DV New York, NYC
Design, Comping: School of Visual Arts, NYC
Drawing: Art Student's League, NYC
Painting: Salmagundi Club, NYC
Portrait Painting: Westchester Arts Center,
White Plains
References, letters of recommendation and portfolio available
upon request.
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